brandLingual isn’t just a podcast. It’s an online learning platform for the language of brand, and this pod is where we practice it out loud with global experts. Hosted by Baiba Matisone (Berlin) and Christopher Owens (Dallas), long-time strategists and global educators, the show blends real-world experience with evidence-based thinking to help you turn theory into practice. If you’ve ever felt stuck between conventional marketing (intuition, segmentation, positioning) and how brands actually grow (evidence, mental & physical availability, distinctive assets), you’re in the right place.